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Use of Sense Relations in Expressing Language Humour: TV Series Analysis
Kopicová, Linda ; Matuchová, Klára (advisor) ; Vít, Radek (referee)
This bachelor thesis focuses on sense relations, the syntagmatic and the paradigmatic axis, and their use in expressing language humour. The analysis was carried out in a corpus extracted from the TV series Friends and How I Met Your Mother. It strives to answer the question whether the sitcoms display the same number of comical incidences both in the first and the last season. Furthermore, it sheds some light on the linguistic realizations employed and the way they operate to trigger laughter. Finally, the thesis provides an insight into the universal tendencies of humour realizations and their reflection in the amassed data.
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Language humour as an instrument of marketing communication of T-Mobile company in the Czech Republic in years 2012-2014
Žížala, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This Bachelor Thesis studies the topic of using situational and particularly the language humour in marketing communication, specifically of T-Mobile company in the years of 2012- 2013. The T-Mobile advertising campaign has gained a great success and popularity among both general and professional public, moreover has become a model example that is being copied by others. The aim of this Bachelor Thesis is to present and to analyse the key success factors of the campaign with emphasis on the analysis of the used language humour. The Introduction aims to present the topic; the Subject is divided into two parts. First part studies the history of language humour in the Czech advertising and points to the importance of Martin Jaroš, the author of a turning-point marketing concept of T-Mobile company, for Czech advertising. The second part consists of a description and analysis of both language humour and results of the T-Mobile campaigns. The second part further consists of a comparison with the advertising competitors during a given period, and its potential influence to their campaigns; of analysis of other mobile operators success within social networking sites. The Conclusion discusses the future and the essence of using the language humour in marketing communication.
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The language humour and its use in advertising illustrated on the example of bank istitutions
Kwasková, Dominika ; Schneiderová, Soňa (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis deals with a language humour and its usage in advertising. The theoretical part first defines humour, distinguishes two basic types, i.e. language and content-based humour, and summarizes the theoretical knowledge of the influence of humour on key indicators of advertising effectiveness. Then it concentrates on Czech language and its elements that allow advertisers to create and modify commercial messages so that the advertising achieves desired goals. Specific elements of language humour are then presented on the examples of Czech advertisements, which forms a prelude to the research itself. The practical part of the work is a research of the usage of language humour in advertising carried out by the form of descriptive analysis. Commercials in the banking sector were chosen as a research sample. For the purposes of the research, ten categories of language comic elements were created, into which the individual elements were divided and examined. Research shows that the spectrum of language comic elements is wide, however, most of the commercials fall into the category of wordplay based on the double meaning of words. In most of the presented commercials, language comic elements have a rather secondary role, when they complete the dialogues of the characters and support the...
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Use of Sense Relations in Expressing Language Humour: TV Series Analysis
Kopicová, Linda ; Matuchová, Klára (advisor) ; Vít, Radek (referee)
This bachelor thesis focuses on sense relations, the syntagmatic and the paradigmatic axis, and their use in expressing language humour. The analysis was carried out in a corpus extracted from the TV series Friends and How I Met Your Mother. It strives to answer the question whether the sitcoms display the same number of comical incidences both in the first and the last season. Furthermore, it sheds some light on the linguistic realizations employed and the way they operate to trigger laughter. Finally, the thesis provides an insight into the universal tendencies of humour realizations and their reflection in the amassed data.
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Language humour as an instrument of marketing communication of T-Mobile company in the Czech Republic in years 2012-2014
Žížala, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This Bachelor Thesis studies the topic of using situational and particularly the language humour in marketing communication, specifically of T-Mobile company in the years of 2012- 2013. The T-Mobile advertising campaign has gained a great success and popularity among both general and professional public, moreover has become a model example that is being copied by others. The aim of this Bachelor Thesis is to present and to analyse the key success factors of the campaign with emphasis on the analysis of the used language humour. The Introduction aims to present the topic; the Subject is divided into two parts. First part studies the history of language humour in the Czech advertising and points to the importance of Martin Jaroš, the author of a turning-point marketing concept of T-Mobile company, for Czech advertising. The second part consists of a description and analysis of both language humour and results of the T-Mobile campaigns. The second part further consists of a comparison with the advertising competitors during a given period, and its potential influence to their campaigns; of analysis of other mobile operators success within social networking sites. The Conclusion discusses the future and the essence of using the language humour in marketing communication.
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